In June 2005, the ICPDR singed a Memorandum of Understanding with The Coca-Cola Company and its largest European bottler Coca-Cola Hellenic, for the joint protection and preservation of the Danube River. Under the agreement, an extensive range of activities has been initiated to promote public awareness (Danube Day Celebrations) and support conservation projects.
Milestones of the Green Danube Partnership
Danube Day: Celebrated annually on June 29, Danube Day is the biggest river festival in the world. It draws tens of thousands of people troughout the Danube River Basin to local river banks. Although not exclusively a Green Danube Partnership product, the support from the partnership is crucial especially for basin-wide aspects.
Danube Art Master: An art competition targeting children and young people. Organised for 10 years, from 2005 and 2015, the "DAM" encouraged thousands of children to reflect on river conservation in a creative way.
Danube Box: A teaching kit for educators working with children between the ages of 10 to 12 years. Initially produced in English and German in 2005, six more national languages were added until 2014.
Danube Adventure: An educational online game launched at the 3rd ICPDR Ministeril Meeting in 2016. It builds on the experience of Danube Box and translates information on the Danube into a contemporary way of engaging children between 11 and 14 years.
The activities of the Green Danube Partnership focused on six countries in which The Coca-Cola Company and Coca-Cola Hellenic have substantial operations and business presence (Austria, Bulgaria, Croatia, Czech Republic, Germany, Hungary, Moldova, Romania, Serbia, Slovakia, Slovenia and Ukraine).
The cooperation has proved to be very successfull. Over the course of this decade-long partnership, the cooperation with the Coca-Cola system has grown on the national level, too, with innumerous initiatives on the country level that were supported through this partnership.